Digital subscription platform Press+, which helps publishers add metered paywalls to their websites, launched a new tool on Wednesday that aims to help monetize video.
Unlike the Press+ article meter, which lets publishers specify a certain number of stories that readers can access free before they are asked to pay up, the Press+ video meter lets viewers watch a video for a few minutes before they’re asked to pay. The first publisher to use the tool is Courtroom View Network, a service that streams trials online.
Read this article on GigaOM.com.
