The US Open is a celebration of international tennis prowess, luxury brand integrations and fan enthusiasm that seems to go off without a hitch every year. But behind the scenes, IBM has helped run the show since 1990, and the U.S. Tennis Association just signed another four-year contract with the firm.
The partnership has become a test bed of data-fueled innovation that not only reaches consumers and media covering the event, but now even uses social-media data to influence how server resources are allocated. IBM has applied the predictive-analytics-based work for other clients, too.
Read this article on Advertising Age – adage.com
