Apple is looking for a few good creatives.
Longtime observers say after years of capping the size and type of internal creative talent, the tech giant is significantly expanding its in-house design group. One executive familiar with the company said the group could grow to 500 or 600 staffers from about 300.
The move dovetails with a recent Association of National Advertisers study that found big marketers ratcheting up in-house advertising capabilities. Apple wasn’t part of the study, which showed the penetration of in-house shops among its members shot up to 58% from 42% five years ago.
Read this article on Advertising Age – adage.com
