Like any new service, iTunes Radio will have zero users when it launches on Wednesday. More important, one of the key platforms for Apple’s highly-anticipated streaming music service, the iOS 7 mobile platform necessary to run iTunes Radio on iPhones and iPads, is also being released for the first time today.
But that doesn’t seem to concern advertisers.
Several big brands have shelled out upwards of $10 million to be iTunes Radio launch partners, a large bet that iTunes Radio will quickly become a force in the already crowded Internet radio industry.
Read this article on Advertising Age – adage.com
