Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit.
The company, owner of the world’s largest social-networking service, said today it is working to provide simpler language on how it may use a member’s name, profile picture and other data for ads. Facebook also plans to add a provision that says minors will verify that a parent or guardian has consented to them being part of such ads.
“The goal here is to be very clear with people about how advertising works on Facebook,” said Erin Egan, chief privacy officer for policy.
Read this article on Advertising Age – adage.com
