“Grand Theft Auto V,” the video game featuring gangsters swimming with sharks, is forecast to generate $1 billion in sales in one month, four times the amount Take-Two Interactive Software spent to make it.
The title, five years in the making, cost as much as $250 million to develop and market, according to Sterne Agee & Leach. It hit stores today and may top the $900 million debut of its record-setting predecessor, estimates Colin Sebastian, an analyst with Robert W. Baird & Co.
“There’s a lot of anticipation for this game,” Mr. Sebastian said in an interview. “If the sell-through is disappointing at all, because it doesn’t break records or fit some other point of measurement, then it reflects on the broader industry’s fortunes.”
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