Vimeo starts funding indie films to broaden its on demand platform

Vimeo is debuting its own take of film funding at the Toronto International Film Festival this week: Film makers whose feature-length movies premiere at the festival can get a $10,000 advance if they agree to distribute their films through Vimeo On Demand, the site’s paid streaming offering that launched at SXSW earlier this year.

Vimeo CEO Kerry Trainor told me during a recent interview that he sees this as a first test for what could one day become a bigger funding program for independent filmmakers, adding: “Film festivals seem like a logical place to start.”

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