BBC Global News, Latest Twitter Partner, Starts Series of Original In-Tweet Video Reports

Cirullo Il Fatto Digitale da AdAge

BBC Global News has struck a deal to serve sponsored video clips inside paid tweets via Twitter‘s growing Amplify program, according to the companies.

BBC.com has begun producing a series of short-form videos called “#BBCTrending” to appear in Twitter streams later this fall. The videos, hosted by Anne-Marie Tomchak, give viewers the inside story on trending news on social media that day — after a brief pre-roll from a sponsor.

“#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers and pushed further as Twitter sells from its suite of ad products, such as promoted tweets, to help with distribution.

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