Facebook just announced two changes to its mobile app install ads that should make them more appealing to advertisers.
First, the company says it will now support video in these ad units. “Video creative has proven to be an effective way to drive engagement in News Feed,” Facebook writes, and it makes sense for app ads since a video can be much more effective than screenshots and text for giving you a sense of the gameplay or user experience in an app. (Startups like Voxel and Agawi are trying to go beyond video by including interactive app demos in ads.)
