Facebook Launches New Retargeting Alternative to FBX

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Facebook is launching a new retargeting tool that will allow retailers to show ads to people who’ve visited their websites or mobile apps.

The targeting feature, “website and mobile app custom audiences,” is distinct from Facebook’s FBX ad exchange and won’t include demand-side platforms like Turn, AdRoll and Triggit that have made retargeting to Facebook users via FBX a pillar of their business.

Read this article on Advertising Age – adage.com

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