Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Cirullo Il Fatto Digitale da AdAge

Instagram‘s cautious roll-out of its in-stream ads is now underway.

U.S. users who open the app in the coming week will see an “educational ad” from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry’s, Burberry, General Electric, Levi’s, Lexus, Macy’s, Michael Kors, PayPal and Starwood, all experienced publishers of organic content on the platform. Ads can be either photos or videos.

Permalink – AdAge.com.

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