Next Issue Media, the mobile app often described as the Netflix of magazines, is trying to introduce itself to a wider audience this holiday season with a marketing campaign that includes TV commercials on 21 cable networks, the company said. The effort comes, however, just as Next Issue Media is getting a new competitor with a similar product.
The goal of the campaign, which also includes print and Google search ads, is to get Next Issue Media’s all-you-can-read service to somewhere between 75,000 and 100,000 subscribers, including newcomers on the 30-day free trial period, according to Morgan Guenther, Next Issue Media’s CEO.
