With Help of New Ads, Netflix of Magazines Eyes 100,000 Subscribers

Cirullo Il Fatto Digitale da AdAge

Next Issue Media, the mobile app often described as the Netflix of magazines, is trying to introduce itself to a wider audience this holiday season with a marketing campaign that includes TV commercials on 21 cable networks, the company said. The effort comes, however, just as Next Issue Media is getting a new competitor with a similar product.

The goal of the campaign, which also includes print and Google search ads, is to get Next Issue Media’s all-you-can-read service to somewhere between 75,000 and 100,000 subscribers, including newcomers on the 30-day free trial period, according to Morgan Guenther, Next Issue Media’s CEO.

Permalink – AdAge.com.

Post Comment