Home Digital Fact Advertisers Continue Rapid Adoption of Programmatic Buying

Advertisers Continue Rapid Adoption of Programmatic Buying

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Cirullo - Il Fatto Digitale da eMarketer

A new eMarketer forecast predicts higher-than-expected spending totals for US real-time bidding digital display advertising this year, with solid growth expected for the next several years. By 2017, advertisers will spend more than $9 billion on RTB.

Permalink – eMarketer.com.

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