Argos’ new Christmas gift site is a bit bonkers, but very good fun

Cirullo - Il Fatto Digitale da eConsultancy

Argos has launched a new Gift Guide minisite that aims to provide struggling shoppers with inspiration for Christmas presents.

It sits separately from the retailer’s existing ecommerce site but is linked to from its homepage.

The guide is part of Argos’ plans to secure its share of the whopping amount spent online over the festive season, which is predicted to reach £20.4bn in the final two months of this year.

To find out whether Argos’ Gift Guide will help to capture some additional sales, I browsed the site for Christmas inspiration.

And for more information on this topic, check out our posts on Argos’ augmented reality catalogue and its new click-and-collect partnership with eBay

 

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