US Telecom Industry Nears $5 Billion in Ad Spending

Cirullo - Il Fatto Digitale da eMarketer

As the market for broadband connectivity, wireline and wireless services becomes saturated, US telecom carriers, cable TV operators and internet service providers are using online and mobile channels to promote new technology, faster networks, superior video quality and more profitable “bundled” services and data pricing plans, a new eMarketer report explains. A deep dive into spending reveals near-even levels of expenditure on branding and direct-response ads.

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