In Brazil, TV and Internet Are the Preferred Media to Use Together

Cirullo - Il Fatto Digitale da eMarketer

As Brazil’s internet market continues to expands digital media is making its way into more of consumers lives—but not to the detriment of traditional media consumption. In fact, digital and traditional media now play a mutually reinforcing role in the growing trend of simultaneous media use, with some pairing together better than others.

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