Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they’re churning up a tsunami of “likes” as well as a dose of aggrieved user comments.
General Electric, Levi’s, Lexus and Ben & Jerry’s have now posted their first ads to the mobile photo- and video-sharing network, which are being targeted to a broad audience, according to a spokesman. (Michael Kors became the app’s first advertiser earlier this month.) The only targeting parameters in play are age and gender, which are applied from what Instagram users have entered in their Facebook profiles.
