With about 680,000 Twitter followers, 70,000 friends on Facebook and more than 4.2 million views of its YouTube videos, meet Spain’s unlikely social-media star: the National Police.
Among law enforcement agencies, it has the second most Twitter followers after the FBI, according to Carlos Fernandez Guerra, social-media manager for the Madrid-based police force. It’s also the world’s most retweeted government institution, averaging 16,000 times a week, he said.
“While the FBI mostly publishes statements, we are more proactive and use social media in a preventive way,” he said. “We find Twitter the most useful communication tool to connect with citizens and chase criminals.” Read more…
