One day after New York magazine said it would reduce its print frequency to every other week, The Week said it plans to increase the number of issues it publishes to 51 next year from 48.
New York’s decision was informed by clear media-business trends, but the reasoning for The Week is just as straightforward, according to Steven Kotok, CEO of The Week and its sibling publication, Mental Floss. “Each one of our issues is profitable,” he said. “If we add more issues, we’re more profitable.”
The Week’s website offers new print-only subscribers 50 issues for $1.19 per issue. Most subscribers pay between $1.25 and $1.50 per issue, according to Mr. Kotok.
