Affluent Digital Buyers Lead the Way in Colombia

Cirullo - Il Fatto Digitale da eMarketer

Affluent consumers in the 5/6 socioeconomic levels are by far the most likely to buy digitally in Colombia (85%). When broken down by age, more than half of internet users ages 25 to 55 are digital buyers. Electronic and computer goods and fashion are the two categories most purchased online, followed by entertainment.

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