QR Codes Are Alive and Well and Living in China

Cirullo Il Fatto Digitale da AdAge

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called “QR Codes Kill Kittens.”

But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.

That’s thanks to WeChat, Tencent’s hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it’s branching into e-commerce.

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Source: AdAge.com

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