How Social Media Is Shining a Spotlight on the Sundance Film Festival Il Fatto Digitale da Mashable

Star Trek actor George Takei takes a seat in front of an Instagram photo station inside a building on snowy Main Street at the 2014 Sundance Film Festival

“We love what you’re doing on Facebook,” an Instagram spokesperson tells Takei, as the actor finishes a thumbs-up pose adjacent to an iPad

He’s one of the many celebrities in town to promote a film who took a few minutes to take a selfie at the InstaStop portrait booth at The Hollywood Reporter’s lounge this weekend. Big names like Zach Braff, Anna Kendrick, Christina Hendricks, Elle Fanning and Lance Bass have all posed for photos uploaded to the publication’s Instagram account.

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