Yahoo Ads Decline, But No Plans to Replace De Castro

Cirullo Il Fatto Digitale da AdAge

Yahoo’s top advertising executive, COO Henrique de Castro, may be gone, but the business’s problems remain.

“Ultimately Henrique was not a fit. That’s a very regrettable conclusion,” Yahoo CEO Marissa Mayer said during the company’s earnings call on Tuesday. She said that the company does not plan to name a replacement. Yahoo head of the Americas Ned Brody oversees ads in the company’s biggest region and now reports directly Ms. Mayer, who said she will be taking a bigger role in that side of the business.

Ms. Mayer otherwise struck an optimistic tone, reiterating her disclaimer that Yahoo’s turnaround will takes years plural and dodging a follow-up question on Mr. de Castro’s departure. But the company’s fourth-quarter numbers were not so positive.

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