App Downloads Will Double in Next Four Years

Cirullo - Il Fatto Digitale da eMarketer

The adage “there”s an app for that needs to be revised to the plural form to accurately reflect today’s app marketplace. Now there are many to consider, and competition to catch the consumer’s eye is fierce, according to a new eMarketer report. Consumers are most likely to find new apps by browsing the app store and will drive annual app downloads to at least double between 2013 and 2017.

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Source: eMarketer.com.

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