Facebook today said it plans to let advertisers target users based on their job titles, welcome news for b-to-b marketers looking to reach prospects on the platform.
The company has previously allowed advertisers to target based on workplace and email addresses, but the new functionality will allow b-to-b marketers to go even further, narrowing campaigns to the specific titles they believe can influence the buying decision.
“This is a shot across LinkedIn’s bow,” said Russell Glass, CEO of Bizo, the only b-to-b focused partner in Facebook’s FBX ad exchange.
