Facebook Adds Job-Title Ad Targeting, Taking a Shot at LinkedIn

Cirullo Il Fatto Digitale da AdAge

Facebook today said it plans to let advertisers target users based on their job titles, welcome news for b-to-b marketers looking to reach prospects on the platform.

The company has previously allowed advertisers to target based on workplace and email addresses, but the new functionality will allow b-to-b marketers to go even further, narrowing campaigns to the specific titles they believe can influence the buying decision.

“This is a shot across LinkedIn’s bow,” said Russell Glass, CEO of Bizo, the only b-to-b focused partner in Facebook’s FBX ad exchange.

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Source: AdAge.com

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