Go Home, Real-Time Marketing. You’re Drunk.

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This year’s Super Bowl buzz fixated on a seemingly buzzed brand.

Little more than twenty minutes after kick-off, people began to wonder whether J.C. Penney’s social media command center was located inside a bar. The brand’s first illegible tweet seemed like something Grumpy Cat would post after a couple kegstands. Another tweet followed less than an hour later, and people on Twitter piled on.

Go home JC Penney you’re drunk. RT @jcpenney: Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0

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Source: AdAge.com


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