In Mexico, Android Dominates Mobile Advertising

Cirullo - Il Fatto Digitale da eMarketer

Advertisers are following the steps of consumers in Mexico’s growing advanced mobile device market. In Q4 2013, the vast majority of mobile ad impressions landed on smartphones and tablets. A closer look shows that Android dominated, taking a 58.3% share of impressions. Mobile ad spending is set to grow 87.7% to hit $172.8 million in 2014.

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Source: eMarketer.com.

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