Tweeting Is an Olympic Event in the UK

Cirullo - Il Fatto Digitale da eMarketer

As the Sochi 2014 Winter Olympics continue, UK Twitter users are no longer content to simply watch events on their television—they’re tweeting about the Games as well. Out of the 81% who planned to watch the Olympics, more than half said they would tweet about it. One reason for the large amount of sharing? A higher level of excitement among UK consumers compared with previous Olympics.

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