Users “Like” Facebook for Social Logins

Cirullo - Il Fatto Digitale da eMarketer

When signing in to other sites with a social network ID, users prefer to enter their Facebook information. Recent research finds that this is the top social network ID used for social logins in each region worldwide, and Facebook IDs are also No. 1 for social logins on mobile devices.

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Source: eMarketer.com.

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