Instagram is telling advertisers that early photo ads have generated great results, and that one client, Ben & Jerry’s Ice Cream, reached 9.8 million people in the U.S. aged 18 to 35 in eight days.
Before buying Instagram ads, advertisers need to understand who is on the social network.
Over 90% of the 150 million people on Instagram are under the age of 35, which makes it an attractive platform for many apparel, entertainment, and media brands focused on the 18 to 34-year-old age bracket. Now that Instagram has begun testing ads, it’s a good time to dig deeper into its audience. Though it’s owned by Facebook, Instagram is a mobile app with distinct demographics. …
