Mayer Touts Apple Ad as Yahoo Tries to Regain Brand Dollars

Cirullo Il Fatto Digitale da AdAge

Yahoo CEO Marissa Mayer said she was going to take a more active role with advertisers in the wake of the departure of COO Henrique de Castro. Today, she did at a meeting of brand advertisers in Los Angeles.

“There’s nothing as creative as advertising,” Ms. Mayer told attendees at the American Association of Advertising Agencies’ Transformation conference…

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