If You Start Reading This Story on a Phone, You’ll Probably Finish on a Laptop

Cirullo.it Il Fatto Digitale da Mashable

The explosion of Internet-connected devices has created a new reality for the workflow of the average netizen. Shopping that starts on smartphones might be finished on computers. A conversation could begin on a tablet and end on a smartphone

The behavior behind how and why we switch devices is what Facebook and market research agency GFK set out to understand in a study released on Thursday. The study, which polled 2,004 adults in the United States, focused only on switching between devices to complete specific tasks, such as ordering concert tickets; it excluded switching between devices for different tasks.

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Source: Mashable.com


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