YouTube to Block Music Videos From Smaller Labels

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Google’s YouTube is poised to start blocking music videos from independent labels that haven’t agreed to be part of a planned subscription service.

About 5% of the music labels Google works with haven’t signed up to participate in the paid service, YouTube said today in a statement. The cutoff, which will vary by country, will occur in days, even as negotiations continue.

“We’re adding subscription-based features for music on YouTube with this in mind — to bring our music partners new revenue streams in addition to the hundreds of millions of dollars YouTube already generates for them each year,” the company said.

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Source: AdAge.com

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