Home 2014
Archivi Annuali: 2014
Go Home, Real-Time Marketing. You’re Drunk.
This year's Super Bowl buzz fixated on a seemingly buzzed brand.
Little more than twenty minutes after kick-off, people began to wonder whether J.C. Penney's...
App Downloads Will Double in Next Four Years
The adage "there"s an app for that needs to be revised to the plural form to accurately reflect today's app marketplace. Now there are...
Facebook Active Users Could Exceed China’s Population by 2015
If Facebook's user base continues to grow at its current rate, it could surpass the number of people living in China — the world's most...
Super Bowl. Watch it on Twitter!
The big NFL football match between Seahawks and Broncos. Great brands are also fielding with millionaire advertising. It will be a social media Super...
Social Media Response Rates, Times Dip as User Engagement Explodes
Social media has become a critical channel for brands looking to connect with consumers, but many firms are not doing well with customer engagement....
Pinterest overtakes Facebook for UK referral revenue
Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social...
Yahoo Ads Decline, But No Plans to Replace De Castro
Yahoo's top advertising executive, COO Henrique de Castro, may be gone, but the business's problems remain.
"Ultimately Henrique was not a fit. That's a very...
The Facebook Graveyard: 10 Products the Site Killed Off
Facebook has had a lot of ups and downs
Over its past 10 years, the company has launched a slew of products and features to enhance...
#Grammys 2014: 862 million impressions, according to NTTR
Last night, the #GRAMMYs generated 13.8 million Tweets in the US according to the Nielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide (@Social_Guide).
The 13.8 million Tweets were seen by 12.8...
Facebook Is Going After B2B Marketing Spending
In a recent announcement outlining changes to its Ads API program, Facebook said it would be improving its ad targeting methods. Much of the press following...
If Not iPhone, What’s Apple’s Next Big Thing?
Apple sure sold a lot of iPhones over the holidays. But evidence is starting to mount that its flagship product isn't the growth engine...
Twitter Mobile Update Bubbles Trending Events To The Top Of The Timeline, Adds Photo...
Twitter has just released an update to its Android client (coming soon to iOS) that brings new photo editing tools to the service, which are likely...
Twitter Mobile Update Bubbles Trending Events To The Top Of The Timeline, Adds Photo...
Twitter has just released an update to its Android client (coming soon to iOS) that brings new photo editing tools to the service, which are likely...
Social media monetisation is a major concern among Asian marketers: new report
For the second year running, Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on the Digital Cream Singapore event for senior...
82% of Women Think Social Media Drives the Definition of Beauty
A new study conducted by Dove revealed about 82% of women believe social media is influencing how we define beauty today.
Beauty that was once...
10 Facebook-Coined Terms That Changed the English Language
With Facebook's 10th anniversary approaching, you'll likely hear a lot about how the social network has changed the way we live. However, one aspect that...
Google to buy artificial intelligence company DeepMind
After a string of robotics acquisitions, Google told Re/code today that it will buy artificial intelligence company DeepMind. Re/code said Google will pay $400 million, but TechCrunch reports it may...
Companies are out to conquer blogs
Corporate blogs are spreading, just like web only diaries of multinationals. An insight into General Electric, Accenture, British Airways and Enel
After the social networks...
Watch the Best Videos From Vine’s First Year
For a mere one year-old service, Vine has had quite a wild ride
It served as a news tool for journalists (and citizen journalists). It gained an unwelcome competitor...
How Diverse are Your Social Networks?
It's easy to determine how many users actively engage with each major social network. The companies reveal that information at every earnings call. When...
