Raffaele Cirullo
Energy efficiency: an easy win
Despite every effort, nowadays energy is not cleaner than it was 20 years ago. Action is necessary on all fronts, especially regarding efficiency, a...
Italy, the smartest country in Europe
In the smart energy field Italy is an European leader, especially for its considerable investment in smart meters and its participation in various international...
Social advertisers rely on Branded Pages more than paid ads
More US advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in...
The difference between social media and Social Business Collaboration
There’s confusion spreading across the business world today with respect to what social means in business. Is “social” the tweets, Facebook contests, LinkedIn articles...
Twitter Launches TV Ad Targeting and Twitter Amplify For Real-Time Videos...
Twitter announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and...
Content Marketing: a success with a history behind it
When we talk about Content Marketing, we tend to think that it’s something new and innovative especially created for the internet, but if we...
Social videos: Top views on Monday, Thursday and Sunday
Which is the most popular mobile device for videos? Which social media has the greatest amount of referrals for this content? And why are...
Smart grids and electric vehicles join forces
The (predictable) union between the two most promising “new energy” fields was concluded by an agreement signed in the United Kingdom. It’s what has...
Moms and social networks: 91% uses them regularly
It’s not surprising that moms often use Internet and social media, but maybe not everyone knows that their activity on social networks increased by...
Italians surprisingly favourable to domestic upstream
Italians are decisively favourable to exploiting domestic gas and oil resources. For two main reasons, both economic: reducing imports from abroad, with savings on...
“Online privacy is dead”, but for Millennials that’s not a problem
Whenever we talk about social media or online marketing, privacy turns into an issue. However, according to a new study, something’s changing. Is it...
For marketers B2B Twitter is today’s social, Google+ tomorrow’s
Twitter is the most popular platform among B2B marketers, followed by LinkedIn and Facebook, while Google+ lags behind but is about to overpass. These...
Virtual Plants are coming soon
The future of energy is virtual plants: computing centres that regulate electricity production and distribution and are connected with a network of efficient plants...
Mobiles work, and are moving fast
Over the past year, Google’s earnings from mobile ads have risen from $2.5 billion to 8 billion. A a survey, according to which 70...
Joint forces for electric transport
Large automotive manufacturers are focusing on electric or hybrid vehicles. But this is not enough to promote them: firm and organised joint efforts with...
Corporate communication and hashtags: #IfYouDontUseThemYouLose
When we think of hashtags, we inevitably associate with Twitter and the side bar containing daily trends. However, hashtags aren’t only a pastime, they...
SMEs and social media: quantity or quality?
Social media platforms are an exceptional and relatively affordable tool for online advertising by small entrepreneurs. However, the possible downside is that significant investment in terms of time are necessary to achieve scarce results.
According to a...
Mobile email marketing: great opportunities and risks
People increasingly check their mailbox wherever they are and anytime from their smartphones or tablets. But the downside is that when emails sent by...
Mobile search: better sleep on it
Searches made from mobile devices have hugely increased over the last few years. Google, together with Nielsen, analysed more than 6000 mobile searches to...
Businesses and consumers: the limitations of communication on socials
It’s not surprising that most businesses that focus on communication and have a “social sensitivity” pay attention to what is being said about them...