Raffaele Cirullo
Marketers and Facebook: a love hate relationship
According to a recent survey, Facebook is viewed by marketers as somewhere where you just have to be. Advertising investments on socials are growing...
Energy choices: discussing prevents failure
When making important choices, especially in the field of energy, participation is not only a more democratic approach, but there’s also evidence that it...
The Rights and Wrongs of Social Media
In the world of social media it’s easy to share news and content without worrying about the potential real world risks
The recent elections here...
Twitter: mobiles favour engagement
Accessing Twitter from a mobile device is very different from doing it from a computer, in terms of user engagement. According to a recent...
A new kick start for Europe?
Europe’s unification processes were always based on energy, and sometimes, in the occurrences and recurrences of history, surprisingly similar symmetries appear.
On May 9th. 1950,...
Elections 2013: Social Engineering
This year’s election campaign has been more orientated towards social networks than ever before, with many candidates taking to the web in order to...
Online presence: in 2013 marketers focus on YouTube
Nectar Online Media and Social Media Clubs interviewed 400 social media marketers to identify the platforms with the highest usage and future trends in...
Enel takes Silver for Social Media
In a recent post I revealed data from the Lundquist Social Media Awards 2012, a study which analysed how the top 100 Italian businesses...
Facebook dominates U.S. web users’ time, but something is changing
A recent study conducted by Pew Research & American Life Project called "Coming and Going on Facebook" showed an interesting trend that could worry...
Getting Your Teeth into Transparency
Those in the loop know all about #SOD13, or rather the Raduno Spaghetti Open Data, the first event organised by the community of the...
Small companies prefer LinkedIn
According to a survey conducted by the Wall Street Journal and Vistage International, six out of ten small entrepreneurs state that social media are...
Combining quality and quantity
One of the neologisms that are becoming popular in the social media slang is “influencer”, meaning someone who exerts a great influence on the...
We’ve Got a Lot in Common with Leonardo Di Caprio
'I'm now going to take a long, long break... I will fly around the world doing good for the environment,' said Hollywood Leonardo Di...
Images and communication: a perfect match
Over the years, images and videos have become increasingly important for communication purposes. A study shows thatmost Italian companies don’t focus too much on...
Social automation tools must be used sensibly
The advent of social media and of the various mobile communication tools has redoubled marketing channels, reaching a level of personalisation that was unthinkable...
The Research of the Future
A couple of weeks ago the vice-president of Tuscany Stella Targetti paid a visit to Enel’s research centres in Pisa and Livorno. This wasn’t...
Facebook launches Graph Search, social marketing is more important
Mark Zuckerberg invited the main media to the company’s headquarters at Menlo Park, California, where he presented “Graph Search”, the new social search engine...
Image is central for socials
It has always been said that a good image “is worth more than a thousand words”. This is certainly true, in particular these days,...
Take a Deep Breath of Oxygen
The first issue of Oxygen of 2013 has just been released, bringing you its usual intriguing mix of scientific news, views and features. Leading...
Socials go still more mobile in 2013, consequences for marketers
The various properties of mobile devices, their portability and facility of use encourage users to increasingly log into social networks from smart phones and...
