Raffaele Cirullo
Human resources: in 2013 its management becomes increasingly social
In view of the huge growth of social networks in 2012, many companies started to view their Human Resource tools in terms of socials....
How social marketing is viewed by Italian businesses
How are Italian companies adjusting to the need to integrate social media into their marketing activities?
A broad study (Social Media Effectiveness Use Assessment) was...
When the Past Meets the Future
Over the course of a year all sorts of things can happen, and 2012 was no exception. However there was one day that stood...
Users like Corporate Fan Pages more than websites
To be present or not to be present on social networks? This is the question. Many companies consider that, at present, due to reasons...
Golden rules for a perfect tweet
Twitter is increasingly considered one of the most effective social marketing tools. And that’s why the Web is full of posts on how to...
Enel, Sharing New Communications Models
Among the many places Enel can be found online, Enel Sharing is the Enel communications vehicle that more than any other is evolving and...
Sensitive data: consumers prefer to share them with companies by e-mail
The study conducted by Experian aimed at examining the attitude of consumers regarding the critical issue of sharing sensitive data, like birth dates or...
The state of the art of social commerce
Now that 2012 is ending and Christmas shopping is reaching its peak, it’s the best time to track social commerce trends in the world.
On...
Leading the Charge with E-Mobility
Just over a month since I last talked about electric mobility, I reckon it’s time to touch on it again, seeing as it will...
Pinterest is eyeing companies with its business profiles
Entrepreneurs and companies can now post their business profile on Pinterest, creating a new account and naming it like their brand or changing their...
Social media and advertising: reality is not like marketers see it
Observing a girl’s expression when reading one of his books, the Italian writer Ignazio Silone thought that writers focus too much on other writers’...
Innovation as a Driver of Development
Just think of the revolution brought by the electronic meter, which was rolled out over ten years ago and which today is in every...
Tweets increase online sales, said Twitter
We live in an age in which investments in advertising on social networks produce unprecedented returns. Nonetheless, the lack of available tools to actually...
By 2015, 50% of online sales through social media
Whoever still doubts that social media marketing produces economic returns should know thatby 2015, half of online sales will take place through social networks....
2012, a Crucial Year for the Future
A year is coming to an end that have given us a sign. It’s a year in which the United States voted once again...
News are followed more online than on TV and press, thanks...
According to the infographics called “How Mobile Technology Changes the Way We Process News” published by the Pew Research Centre, 33% of under-30 US...
20 myths on social marketing to be busted
Few things evolve at such a fast pace as social networks, and therefore many myths that used to be true cease to be so...
Taking On the Crisis with Efficiency
First there is Enel Distribuzione’s offer to financially help those who perform energy saving activities on their home or business , which is connected...
Online shopping: Pinterest is better than Facebook
A recent study by SteelHouse showed that 55% of the interviewed sample shared its purchases on Facebook, while 14% did it on Pinterest. But...
Predicting how social networks work
Companies that are on social networks ask themselves what contents are most effective. Two recent studies help give an answer to this question: the...
