Raffaele Cirullo
The Importance of Being Smart
When something moves from being something spoken about by those who work on it to the general public, it’s a sign that it’s becoming...
“Non promotional” corporate ads on socials
A second level of commitment is therefore becoming increasingly widespread. It consists in non promotional communication: companies create contents aimed at satisfying users’ interest...
Record of online ads, Twitter first for mobiles
Investments in online advertising will grow by 12% this year compared with 2011: the latter was stated by Iab Italia president Simona Zanette at...
Social media: tips for companies from analyst Gartner
The starting off point is unequivocal: the growth of social media is taking place at a very fast pace and is unstoppable, at least...
Online purchases: surge in the USA, thanks to mobile devices
Smart phones are increasingly used for online purchases: 44% of USA users employ them for this purpose, and their widespread use is inexorable also...
Information and social networks
Social media have become one of the main information sources on current events. As regards traditional media - especially the press - this situation...
Technology and Energy Efficiency: America discovers Italy
Fresh news from the United States, where Green Button is about to be made available to Americans. The Obama administration’s initiative will allow people...
Companies and Social media: a successful combination
The 100 major companies with the highest turnover in the world aim at being successful on the social networks: the latter emerges from a...
Dark Skies, Bright Business
Among the latest moves made by the Italian government to regain economic stability, one in particular appears to have taken over the country’s collective...
A Brighter Tomorrow with Uman Foundation
The Uman Foundation was presented at the Enel Auditorium in Rome on Tuesday, a new initiative that aims to create links between businesses that...
It’s Easy to Say Energy Efficiency
Energy efficiency is becoming increasingly important as the world looks to build more sustainable future, with businesses, environmentalists and domestic and national institutions facing...
How Twitter is used by politicians
Like every other sector of society, also politics has been revolutionised by social media. A study called Twiplomacy has analysed and measured to what...
Social media surpass traditional media
For searching for information and viewing films, social networks and streaming increased their advantage compared with traditional media
For entertainment or when searching for...
Face-to-Face with the Bosses
The biggest names in big business are going online to talk about their businesses and what they’re up to; from the daddy of Facebook...
Next Wednesday Arianna Huffington will be a Leader, Female and Unique
Mark next Wednesday down in your diaries: Arianna Huffington is coming to Italy and will be hosted in Rome by Leader. Femminile e Singolare,...
The meaning of Open Company
This is my point of view about the meaning of "Open Company". I will introduce it at the second “Digital Ethnography Week” (DEW), an...
The people of Macchianera #MIA2012 choose Enel
Those who know the web know the Macchianera Italian Awards: since its launch in 2003, the competition has become one of the most important...
Social Media: instructions for use (for businesses)
There is though, as is so often the case, a but: the large presence of a business on a social networking platform increases exposure...
Tablets and the future of mobile apps
The turbulent growth of tablets could negatively affect the app market
Between 2010 and 2011 the number of mobile app users grew by 104%, according...
Tips on how to make the best of every single tweet
Twitter is increasingly used as a tool of general information, to communicate and promote the reputation of individuals and companies.
In order to make the...
