It has often been said in filmic terms that if a story can't be told in 90 minutes than it's not worth telling. Try telling that to The Godfather.
However this certainly rings true on some level, especially in advertising...
How focused are you during the workday? Be honest.
Almost one-third of Americans — 29%, to be exact — visit Facebook each day while they're at workGmail, Yahoo Mail and YouTube are also popular destinations during the workday.
Statista's chart, below,...
According to data from the social bookmarking and tracking firm ShareThis, Pinterest is close to overtaking e-mail as the third most popular sharing channel behind Facebook and Twitter.
In this case, sharing is defined as the use of those buttons...
Kim Dotcom, the colorful and controversial Megaupload founder, has one more accomplishment to add to his already pretty unique resume: Dotcom made an appearance in a new ad for New Zealand-based ISP Orcon, decrying broadband caps with the memorable...
In a study published last week at PLOS ONE, scientists at the University of Pennsylvania examined the language used in 75,000 Facebook profiles. They found differences across ages, genders and certain personality traits. This allowed the group, led by...
Yesterday's Google Analytics Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data.
The Google Analytics blog has a rundown of all the new features, but here are a few of the most significant...
Read...
Roughly a third of the British population now uses tablets at least once a month, according to the research firm eMarketer.
eMarketer does meta-analysis, in that it tracks and aggregates market research performed by other firms. It said on Wednesday...
Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online.
SocialTwist has run...
This is fun: The new online music app MashupDJ allows anyone to mix two songs together and create mashups based on popular tracks from artists like the New Kids on the Block, the Ramones and Devo. MashupDJ’s web app...
Mobile marketing revenues in Mexico registered a 98% expansion in 2012, according to research. The improvement brought mobile ad revenues up to an estimated MXN794 million ($51.9 million), a still small base. However, with more than 67 million mobile...
Bonin Bough, former head of digital strategy at Pepsi, was interviewed by Bloomberg TV to talk about how Twitter is influencing the ad industry to think quicker on its feet. Bough says brands that are active on Twitter and...
Following the launch of its Play music-playing button last year, today Spotify took one more step outside of its walled garden: it has launched a new Follow button, a widget that can go on any desktop or mobile page,...
Nearly twelve million people in the UK have a limiting long-term illness, impairment or disability.
Ofcom recently published its Disabled Consumers’ Ownership of Communications Services Report, which reveals younger disabled people now have roughly the same level of internet access...
YouTube is getting its own music video awards show: The Google-owned video service announced late Monday that it will hold the YouTube Music Awards on November 3 in New York. The event will feature live performances by Lady Gaga, Eminem,...
A majority of US consumers consider original programming to be an important factor in determining whether they would pay for a subscription service. While cable remains the dominant content subscription service, Netflix is not far behind.
Read the summary on...
Socialbakers, a social analytics startup headquartered in Prague, is announcing that it has hired its first chief marketing officer — Neil Morgan, who recently left Adobe.
The company says it has 190 employees in 10 offices worldwide. When I spoke...
Nearly half of marketers in North America devote 10% or more of their budgets to content creation, according to research. Articles and videos are the top pieces of content, and these are largely created in-house.
Read the summary on Emarketer.com
Countless articles and studies have focused on the negative psychological consequences of Facebook. They include everything from depression (seeing friends' awesome vacation photos while you’re sitting at a computer can spark FOMO, or "Fear of Missing Out") to relationship...
Assessing the ad-supported digital-music-streaming landscape is like figuring out which sets to catch at Bonnaroo. From Pandora to Spotify to Clear Channel's iHeartRadio to Apple's new iTunes Radio, there are so many options for marketers. Too many.
Even Rdio, known...
With the recent tidal wave of Apple news — from the arrival of the latest iPhones to the release of iOS 7 — faithful Android users may feel fed-up with the i-Everything hoopla.
Android deserves a little love!
Even though iOS 7 has been reeling...
