Despite every effort, nowadays energy is not cleaner than it was 20 years ago. Action is necessary on all fronts, especially regarding efficiency, a field in which Italy is a leader, though it will have to make efforts in...
In the smart energy field Italy is an European leader, especially for its considerable investment in smart meters and its participation in various international projects
The term “smart” is a synonym for intelligent, brilliant, capable. All of these are qualities...
More US advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in narrowing their message according to demographics.
Read the summary on Emarketer.com
There’s confusion spreading across the business world today with respect to what social means in business. Is “social” the tweets, Facebook contests, LinkedIn articles and other social media outreach practices companies implement to gain an online following and spread...
Twitter announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. And it also announced TV ad targeting, one of the first fruits...
When we talk about Content Marketing, we tend to think that it’s something new and innovative especially created for the internet, but if we go back to the past, we learn that it’s not so
When we read or hear...
Which is the most popular mobile device for videos? Which social media has the greatest amount of referrals for this content? And why are Mondays, Thursdays and Sundays so important for video starts? A new survey by Adobe gives...
The (predictable) union between the two most promising “new energy” fields was concluded by an agreement signed in the United Kingdom. It’s what has been going on for a long time in Italy, where Enel has launched a great...
It’s not surprising that moms often use Internet and social media, but maybe not everyone knows that their activity on social networks increased by 20% in only 3 years. According to “Social Mom 2013”, a report published by BabyCenter...
Italians are decisively favourable to exploiting domestic gas and oil resources. For two main reasons, both economic: reducing imports from abroad, with savings on bills, and creating new jobs for new projects.
Surprisingly, Italians are mostly (77%) favourable to extracting...
Whenever we talk about social media or online marketing, privacy turns into an issue. However, according to a new study, something’s changing. Is it because online security has improved? Not really.
According to a new survey conducted by the USC...
Twitter is the most popular platform among B2B marketers, followed by LinkedIn and Facebook, while Google+ lags behind but is about to overpass. These data were published by the Social Media Benchmarking Report jointly with Circle Research.
According to 85% of marketers, for B2B the...
The future of energy is virtual plants: computing centres that regulate electricity production and distribution and are connected with a network of efficient plants based on renewable sources
Our world is increasingly virtual. Finance is based on online transactions, and...
Over the past year, Google’s earnings from mobile ads have risen from $2.5 billion to 8 billion. A a survey, according to which 70 percent of mobile searches lead to action within one hour, explains why they are successful.
It...
Large automotive manufacturers are focusing on electric or hybrid vehicles. But this is not enough to promote them: firm and organised joint efforts with electricity industries and political bodies are necessary
For its most recent marvel, Ferrari chose a hybrid...
When we think of hashtags, we inevitably associate with Twitter and the side bar containing daily trends. However, hashtags aren’t only a pastime, they are a true form of corporate communication.
The US television network ABC’s show “Dancing with...
Social media platforms are an exceptional and relatively affordable tool for online advertising by small entrepreneurs. However, the possible downside is that significant investment in terms of time are necessary to achieve scarce results.
According to a recent survey by Constant Contact, a marketing consulting and research firm, most respondents replied – as foreseeable – that Facebook is the most effective...
People increasingly check their mailbox wherever they are and anytime from their smartphones or tablets. But the downside is that when emails sent by a company have poor mobile display, 30% of the users unsubscribe from newsletters coming from...
Searches made from mobile devices have hugely increased over the last few years. Google, together with Nielsen, analysed more than 6000 mobile searches to find the amount and type of actions they generate
Due to our increasingly frenzy lives, when...
It’s not surprising that most businesses that focus on communication and have a “social sensitivity” pay attention to what is being said about them online, but if users are free to write online their opinions on companies, is it...
