According to a recent survey, Facebook is viewed by marketers as somewhere where you just have to be. Advertising investments on socials are growing but the limited format of the ads and the impossibility to track the ROI still...
When making important choices, especially in the field of energy, participation is not only a more democratic approach, but there’s also evidence that it works better, as confirmed by the most recent UK and French strategies
One of the most...
In the world of social media it’s easy to share news and content without worrying about the potential real world risks
The recent elections here have, as you have no doubt already noted, left Italy in immersed in uncertainty. I’m...
Accessing Twitter from a mobile device is very different from doing it from a computer, in terms of user engagement. According to a recent survey, Twitter mobile users are more likely to retweet, send messages and click on “Favorite”.
At...
Europe’s unification processes were always based on energy, and sometimes, in the occurrences and recurrences of history, surprisingly similar symmetries appear.
On May 9th. 1950, just five years after the end of the war, the French Minister of Foreign Affairs...
This year’s election campaign has been more orientated towards social networks than ever before, with many candidates taking to the web in order to fight their battles. Almost all politicians have a online profile now, Facebook and Twitter have...
Nectar Online Media and Social Media Clubs interviewed 400 social media marketers to identify the platforms with the highest usage and future trends in 2013.
Facebook is the platform preferred by marketers to communicate their brand. 93% of the surveyed...
In a recent post I revealed data from the Lundquist Social Media Awards 2012, a study which analysed how the top 100 Italian businesses use social media. Lundquist is consultancy agency that specialises in online corporate communications, which carries...
A recent study conducted by Pew Research & American Life Project called "Coming and Going on Facebook" showed an interesting trend that could worry marketers on social media: people are getting tired of Facebook.
According to the study presented by...
Those in the loop know all about #SOD13, or rather the Raduno Spaghetti Open Data, the first event organised by the community of the same name that is dedicated to the development of Open Data in Italy, and which...
According to a survey conducted by the Wall Street Journal and Vistage International, six out of ten small entrepreneurs state that social media are precious tools for the growth of their companies, but most of them are not particularly...
One of the neologisms that are becoming popular in the social media slang is “influencer”, meaning someone who exerts a great influence on the Web. For various reasons: recognition, popularity gained in any way, ability to manage social networks,...
'I'm now going to take a long, long break... I will fly around the world doing good for the environment,' said Hollywood Leonardo Di Caprio, idols to millions around the world, in an interview to German newspaper Bild. During...
Over the years, images and videos have become increasingly important for communication purposes. A study shows thatmost Italian companies don’t focus too much on them, though there are some exceptions.
On the Internet, just like on printed material, what counts...
The advent of social media and of the various mobile communication tools has redoubled marketing channels, reaching a level of personalisation that was unthinkable just a few years ago.
However, at the same time the number of messages and data...
A couple of weeks ago the vice-president of Tuscany Stella Targetti paid a visit to Enel’s research centres in Pisa and Livorno. This wasn’t a casual visit, as Targetti is also head of regional policy for higher education, relations...
Mark Zuckerberg invited the main media to the company’s headquarters at Menlo Park, California, where he presented “Graph Search”, the new social search engine defined as “the next great pillar of the Facebook ecosystem ".
It’s not a stand-alone search...
It has always been said that a good image “is worth more than a thousand words”. This is certainly true, in particular these days, in which we live in the civilization of images. What’s more, in social media, a...
The first issue of Oxygen of 2013 has just been released, bringing you its usual intriguing mix of scientific news, views and features. Leading with ‘Industrial Pride’, it emphasises how Italy needs to rediscover its pride in being Europe’s...
The various properties of mobile devices, their portability and facility of use encourage users to increasingly log into social networks from smart phones and tablets, rather than from computers. In 2012, in the USA the daily use of social...
