In view of the huge growth of social networks in 2012, many companies started to view their Human Resource tools in terms of socials. It can be said that 2013 is the year of Social HR, and now “social”...
How are Italian companies adjusting to the need to integrate social media into their marketing activities?
A broad study (Social Media Effectiveness Use Assessment) was recently conducted by the Polytechnic of Milan on a sample of 3,655 managers from 2,880...
Over the course of a year all sorts of things can happen, and 2012 was no exception. However there was one day that stood out as being particularly important to me, because it related to the place and time...
To be present or not to be present on social networks? This is the question. Many companies consider that, at present, due to reasons of brand image and visibility, it’s absolutely necessary to own at least one corporate social...
Twitter is increasingly considered one of the most effective social marketing tools. And that’s why the Web is full of posts on how to produce the perfect tweet. But are there really golden rules that can be followed so...
Among the many places Enel can be found online, Enel Sharing is the Enel communications vehicle that more than any other is evolving and becoming an increasingly important role in the Group’s online communications.
Created as the business’ voice on...
The study conducted by Experian aimed at examining the attitude of consumers regarding the critical issue of sharing sensitive data, like birth dates or addresses. 82% of the 1,998 interviewed sample said they preferred to share this sensitive data...
Now that 2012 is ending and Christmas shopping is reaching its peak, it’s the best time to track social commerce trends in the world.
On the one hand, the never-ending escalation of the most shopping-oriented social networks continues: firstlyPinterest, but...
Just over a month since I last talked about electric mobility, I reckon it’s time to touch on it again, seeing as it will be crucial in building a more sustainable world and making travel on two and four...
Entrepreneurs and companies can now post their business profile on Pinterest, creating a new account and naming it like their brand or changing their private profile. The announcement was made by Pinterest on its official website, which also presents...
Observing a girl’s expression when reading one of his books, the Italian writer Ignazio Silone thought that writers focus too much on other writers’ opinions and not enough on readers’.
Nowadays it’s social marketers who don’t always manage to interpret...
Just think of the revolution brought by the electronic meter, which was rolled out over ten years ago and which today is in every industrialised country on the planet, and was a milestone in the development of remote management...
We live in an age in which investments in advertising on social networks produce unprecedented returns. Nonetheless, the lack of available tools to actually measure the effectiveness of social campaigns in terms of sales increase has always been a...
Whoever still doubts that social media marketing produces economic returns should know thatby 2015, half of online sales will take place through social networks. The latter was found by the US-based analyst Gartner, which specified that social commerce turnover...
A year is coming to an end that have given us a sign. It’s a year in which the United States voted once again for President Barack Obama, who was called upon to scale a fiscal cliff that would...
According to the infographics called “How Mobile Technology Changes the Way We Process News” published by the Pew Research Centre, 33% of under-30 US citizens used social networks the day before as a source of online news, while 34%...
Few things evolve at such a fast pace as social networks, and therefore many myths that used to be true cease to be so after a few months, and several real novelties are quickly becoming unsubstantial clichés. The truth...
First there is Enel Distribuzione’s offer to financially help those who perform energy saving activities on their home or business , which is connected to the national Certificati Bianchi system, while there is also the Archilede High Performance LED...
A recent study by SteelHouse showed that 55% of the interviewed sample shared its purchases on Facebook, while 14% did it on Pinterest. But Pinterest users are 79% more likely to buy a product that has been “pinned” by...
Companies that are on social networks ask themselves what contents are most effective. Two recent studies help give an answer to this question: the first one, conducted by the Austria-based company Knallgrau, analysed to what extent corporate pages become...
