When something moves from being something spoken about by those who work on it to the general public, it’s a sign that it’s becoming more important. Like smart grids, for example, which manage electricity distribution to make it more...
A second level of commitment is therefore becoming increasingly widespread. It consists in non promotional communication: companies create contents aimed at satisfying users’ interest and curiosity, in sectors connected with corporate activities, without explicitly promoting their products and services....
Investments in online advertising will grow by 12% this year compared with 2011: the latter was stated by Iab Italia president Simona Zanette at the 10th. Iab forum, the annual meeting of the interactive advertising bureau.
Moreover, the data regarding...
The starting off point is unequivocal: the growth of social media is taking place at a very fast pace and is unstoppable, at least for now. According to estimates from the US analyst Gartner, in 2012 the global turnover...
Smart phones are increasingly used for online purchases: 44% of USA users employ them for this purpose, and their widespread use is inexorable also in Italy
In the USA, six out of ten mobile device owners use them to make...
Social media have become one of the main information sources on current events. As regards traditional media - especially the press - this situation shows two different and conflicting aspects: socials are competitors, but they also produce readers.
The first...
Fresh news from the United States, where Green Button is about to be made available to Americans. The Obama administration’s initiative will allow people to know how much energy they’re consuming, as well as suggest to them how to...
The 100 major companies with the highest turnover in the world aim at being successful on the social networks: the latter emerges from a study presented by the Global Media Social Check-Up 2012, which analysed the use of socials...
Among the latest moves made by the Italian government to regain economic stability, one in particular appears to have taken over the country’s collective imagination. Operations Dark Skies will see ‘the dimming or turning off of street lighting for...
The Uman Foundation was presented at the Enel Auditorium in Rome on Tuesday, a new initiative that aims to create links between businesses that have resources, skills and vision and people capable of turning that into serious socially responsible...
Energy efficiency is becoming increasingly important as the world looks to build more sustainable future, with businesses, environmentalists and domestic and national institutions facing up to the task.
Over the last few days the World Wildlife Fund presented their energy...
Like every other sector of society, also politics has been revolutionised by social media. A study called Twiplomacy has analysed and measured to what degree this change has taken place, by considering 264 Twitter accounts managed (directly or through...
For searching for information and viewing films, social networks and streaming increased their advantage compared with traditional media
For entertainment or when searching for information and news, users prefer Web 2.0 channels to traditional media.
The comfort and convenience offered...
The biggest names in big business are going online to talk about their businesses and what they’re up to; from the daddy of Facebook to Enel’s chief, they’re all looking to exploit the latest form of communication to gives...
Mark next Wednesday down in your diaries: Arianna Huffington is coming to Italy and will be hosted in Rome by Leader. Femminile e Singolare, (Leader. Female and Unique) a series of events organized by Enel that is dedicated to...
This is my point of view about the meaning of "Open Company". I will introduce it at the second “Digital Ethnography Week” (DEW), an intensive week focused on the study of digital methods and digital ethnographic approaches.
If you have...
Those who know the web know the Macchianera Italian Awards: since its launch in 2003, the competition has become one of the most important awards for those who work in and are passionate about the digital world.
Over 12,000 browsers...
There is though, as is so often the case, a but: the large presence of a business on a social networking platform increases exposure to the public, and if not well managed, this higher visibility can cause communication problems....
The turbulent growth of tablets could negatively affect the app market
Between 2010 and 2011 the number of mobile app users grew by 104%, according to a recently published study by Research2guidance. Specifically, 58 million tablet owners now use applications,...
Twitter is increasingly used as a tool of general information, to communicate and promote the reputation of individuals and companies.
In order to make the best use of it, a number of rules must be followed, to make sure that...
