Google have released a new piece of research into people’s media habits, and the results shine a light on not just how much digital media has come to dominate our lives, but how much time we spend switching from...
Although the research was made on a very small sample (30 participants), it is still interesting, waiting for more in-depth studies that will be conducted in the future, especially centered on a business viewpoint.
Indeed, tracking eye movements when a...
The example of a few American banks with useful suggestions, innovative language, exclusive contents and community interests
During a delicate moment for most of the world economy, businesses and institutions are having to face new challenges in terms of transparency...
According to the 2011 report compiled by the Reputation Institute, more than 40% of a company’s reputation is determined by its CSR. Also, employees working in firms with significant social leadership programmes addressed to external stakeholders have greater motivation...
They can improve brand awareness and the company’s image on the market, increase the effectiveness of processes, make employees happier and reduce expenses. But, on the other hand, they can affect productivity and jeopardize corporate data safety.
"Global Survey on...
They differ from original media as regards use and quality of contents. How radios and TVs created by and for the internet are changing.
Their stations have specific themes and their contents can be personalised for different users. Web TVs...
They are increasingly important for corporate reputation and for the commercial success of companies, and are constantly evolving: businesses are increasingly investing in social networks, for many reasons.
Web users spend an increasing amount of time on social networks: 25...
After the Pinterest bubble, the cost of Facebook ads keeps growing, while clicks decline.
The social network market is expanding, as constantly repeated on the Web and everywhere else. Users and traffic continue to rise, and Web 2.0 services are increasingly...
All companies, either large or small, should focus on customers and draw up strategies that centre on them. It might seem obvious, but things don’t always work this way. On the contrary, Frank Eliason, who manages socials at Citibank...
Since Google launched Google+ almost a year ago, this social network has been the subject of various debates. The service offered by Google has been said to be revolutionary, a failure, a ghost town, strongly growing, at a standstill,...
Scientists are among the users who have gained the most from social networks: through various forms of online communication they even anticipated this trend before it became so widely popular. This was reported by the biotechnology marketing US-based company...
Ideas and information diffused in social media compete like human beings compete to survive. The “nutrition” that ideas need in order to survive is clearly the attention they receive from users, and the competition is based on this limited...
Social media are often seen as a means of social alienation for young people, who stay at home and prefer keeping virtual contacts instead of going out and cultivate real relations. But according to Zeynep Tufekci, who teaches Internet...
The importance of social networks is given by the amount of accounts, and in this sense Facebook has no rivals. But another equally significant factor is their involvement. Meaning that quality is better than quantity. In this sense, at...
Smart use of social media can help a business keep in touch with its customers and communicate its philosophy. American restaurant chain Chipotle shows everyone how it should be done
Chipotle, an American chain of Mexican restaurants, has 1,200 eateries...
Most large companies use social networks to broadcast their CSR (Corporate Social Responsibility) projects. The concept of sustainability 2.0 consists in integrating CSR strategies with the advanced use of social media.
It’s a growing practice. A study drawn up at the...
We often hear the expression “tribe” regarding Facebook, Twitter, and so on. Indeed, users of a social network form a group with a peculiar language, specific attitudes and non-written rules of social interaction.
Now this “tribal” behaviour has been analysed...
US and European users are passive reader, while Chinese, Indian and South American ones are active on social networks. The latter was found by a recent study compiled by the Forrester research institute, which involved 95,000 web users in 18...
A semantic social network is about to be launched, as well as a semantic search engine. Indeed, they will be the same thing. Although it can seem complicated, starting from the difficult term (semantic stands for “regarding meanings”), its...
SOPA and PIPA, the two bills submitted before the US Congress to defend intellectual property rights and limit online hacking, were withdrawn, so their battle against internet users was lost. Or almost lost.
Opposition against the Stop Online Piracy Act...
