“Is there a pusher somewhere near Vaughan for 20 $ of weed? Come to Mr. Lube’s body shop, I need a joint”. “Great, can we come too?”. This conversation actually took place on Twitter. A…
The surprising identity of major Social Network
Linked-in and Google+ are the most skews toward male users. Instagram and Pinterest dominated by women. Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network.…
China takes Sina Weibo to the Moon
The lunar rover Yutu has an account on the social network where it posts its daily experience of satellite exploration. Thousands of people follow it on the Web “Hi, is anyone there?” Moon Buggy Jade Rabbit…
WANTED creative digital communication professionals
The #coglioneno spots for “the protection of creatives”, Wired’s reply #creativoperforza and the experiment of La Stampa Academy. What do universities say? On the one hand, the #coglioneno campaign, on the other the La Stampa…
What if Twitter starts marking television?
A growing number of US shows t are based on tweets. TV and social networks unite to enter into an unexplored adv market and Twitter TV Ratings undermines TV viewer ratings The power of Twitter…
Which newspapers will close down in 2014?
The new New York Times online with its native advertising. Newsweek is back in the newsstands after its goodbye to print. Revolution is in the air for 2.0 information The wait for the new online…
Facebook’s first Annual Report containing Country-By-Country Mobile Stats
TechCrunch has obtained never before published metrics showing Facebook’s international growth. Facebook sent some partners a playfully illustrated eMagazine called The Annual, but I’ve acquired a copy from a source and the stats inside are…
Wanna Cheat? Use These Apps To Make Sure You Don’t Get Caught
Your smartphone could be encouraging you to cheat. A survey conducted in November by affairs and dating site Victoria Milan revealed that 45% of people have either cheated — or contemplated cheating — on their…
A Facebook App Can Help You Grieve
One-Liner Pitch: Sanctri is a Facebook app for creating memorial pages for loved ones who have passed away. Why It’s Taking Off: Facebook doesn’t offer specific tools to mourn, but with our digitally intertwined lives…
Canada Proves a Mature Facebook Market with Slowed Growth Ahead
Facebook usage will inch up in Canada this year, where nearly 94% of social network users and almost half the total population already use the largest social site in the world, eMarketer estimates. Permalink –…
The Chief Digital Officer goes into politics (in the US)
The US Republicans named the party’s first CDO, Chuck DeFeo, The GOP takes action to limit Obama’s and the Democrats’ digital undiscussed authority and asks Edelman’s new manager to outline a “long-term strategy on data…
Will Facebook become the new mobile newspaper?
With the shutting down of Google RSS Reader on July 1st. 2013, an important market segment is vacant. Several companies are competing to submit their projects, but Facebook seems to hold all the trumps. It…
Content Marketing: a success with a history behind it
When we talk about Content Marketing, we tend to think that it’s something new and innovative especially created for the internet, but if we go back to the past, we learn that it’s not so…
Social videos: Top views on Monday, Thursday and Sunday
Which is the most popular mobile device for videos? Which social media has the greatest amount of referrals for this content? And why are Mondays, Thursdays and Sundays so important for video starts? A new…
Moms and social networks: 91% uses them regularly
It’s not surprising that moms often use Internet and social media, but maybe not everyone knows that their activity on social networks increased by 20% in only 3 years. According to “Social Mom 2013”, a…
“Online privacy is dead”, but for Millennials that’s not a problem
Whenever we talk about social media or online marketing, privacy turns into an issue. However, according to a new study, something’s changing. Is it because online security has improved? Not really. According to a new…
For marketers B2B Twitter is today’s social, Google+ tomorrow’s
Twitter is the most popular platform among B2B marketers, followed by LinkedIn and Facebook, while Google+ lags behind but is about to overpass. These data were published by the Social Media Benchmarking Report jointly with…
Mobiles work, and are moving fast
Over the past year, Google’s earnings from mobile ads have risen from $2.5 billion to 8 billion. A a survey, according to which 70 percent of mobile searches lead to action within one hour, explains…
SMEs and social media: quantity or quality?
Social media platforms are an exceptional and relatively affordable tool for online advertising by small entrepreneurs. However, the possible downside is that significant investment in terms of time are necessary to achieve scarce results. According to a recent survey by Constant Contact, a marketing consulting and research firm, most respondents replied – as foreseeable – that…
Mobile email marketing: great opportunities and risks
People increasingly check their mailbox wherever they are and anytime from their smartphones or tablets. But the downside is that when emails sent by a company have poor mobile display, 30% of the users unsubscribe…