Tag: digital advertising
Internet piracy? The Web says ‘enough’
IAB Events Roma 2014 and the MoU signed between IAB Italia, FPM and FAPAV to fight computer crime, protecting users, copyright and e-business
Online piracy...
Facebook’s Sandberg And Ebersman Say They’re Not Planning To Flood The...
Judging from recent earnings reports, Facebook’s mobile ad strategy is paying off, but CFO David Ebersman said that doesn’t mean you’ll see an ever-increasing number...
Super Bowl. Watch it on Twitter!
The big NFL football match between Seahawks and Broncos. Great brands are also fielding with millionaire advertising. It will be a social media Super...
What if Twitter starts marking television?
A growing number of US shows t are based on tweets. TV and social networks unite to enter into an unexplored adv market and...
Which newspapers will close down in 2014?
The new New York Times online with its native advertising. Newsweek is back in the newsstands after its goodbye to print. Revolution is in...
Mobile, Video Lead Travel Ad Spending Increases
Travel marketers are broadening their advertising efforts by focusing on multichannel digital strategies. Research shows increased attention to mobile and digital video platforms, and...
Facebook Continues To Simplify Ad Buying With New ‘Objective-Based’ Interface
When Facebook announced in June that it planned to eliminate half its ad units, it also outlined a broader vision for simplification, where the...
On Facebook, Retailers Tackle How Best to Drive Sales
Fcommerce, Facebook's digital storefront effort in 2011, brought retailers running. But by the end of 2012, most had closed up shop. According to a...
In Australia, Attention Is Fragmented Across Screens
As in other mature markets, consumers in Australia are spreading their attention over a number of screens and devices. And research shows that audiences...
How Twitter Is Changing The Advertising Industry
Bonin Bough, former head of digital strategy at Pepsi, was interviewed by Bloomberg TV to talk about how Twitter is influencing the ad industry...
Facebook to Give Users More Say About Ads in Their News...
Facebook is updating its ad algorithms to give users more say about what kinds of ads they see in their news feeds.
An offshoot of...
Russia Leads Ad Growth in Central and Eastern Europe
The interconnectedness of the global economy has meant trouble in Western Europe has touched many countries in Central and Eastern Europe as well, hampering...
Digital Video Ad Size Impacts Performance
US digital video ads are seeing increased use and varying levels of performance. Research finds that women actually see a greater share of video...
Retail Industry Remains the Largest Spender in US Digital Advertising
A new eMarketer report finds that retail will continue to lead all other US industries in dollars devoted to digital advertising. Direct-response spending continues...
Interactive Video Ads Create Two-Way Communication
Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and...
Facebook Seeks to Clarify How It Uses Member Data for Ads
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action...
Facebook’s share of digital advertising growing fast, thanks to mobile
Facebook will nearly triple its share of global mobile advertising in 2013 compared to 2012, according to research firm eMarketer. They forecast that Facebook will...
Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass is still only adorning the faces of about 10,000 people, but that hasn't stopped a handful of brands from developing apps --...
Mobiles work, and are moving fast
Over the past year, Google’s earnings from mobile ads have risen from $2.5 billion to 8 billion. A a survey, according to which 70...
Social media and advertising: reality is not like marketers see it
Observing a girl’s expression when reading one of his books, the Italian writer Ignazio Silone thought that writers focus too much on other writers’...
