Tag: digital marketing
Facebook’s Sandberg And Ebersman Say They’re Not Planning To Flood The...
Judging from recent earnings reports, Facebook’s mobile ad strategy is paying off, but CFO David Ebersman said that doesn’t mean you’ll see an ever-increasing number...
Can companies really give out information?
Internet has cancelled the separation between journalism and corporate communication. The 2.0 press office needs information professionals, Enel could be an Italian case history
Getting...
Beverage Marketers Look to Engage Around the Aisle
As the market for beverages continues to fragment and brand extensions grow, brands are jockeying for position on store shelves and competing for consumers’...
Video Advertising Beyond the Top of the Funnel
Marketers are typically most comfortable using digital video to promote awareness and other top-of-funnel activities. A new eMarketer report explores how video can be...
Adults Dominate Among Italy’s Daily Web Users
Just 15.7% of residents who use the web daily in Italy are younger than 25, according to research, whereas those between 35 and 54...
Marketers Uncertain About Future Digital Marketing Priorities
With the digital landscape changing quickly, marketers are understandably left uncertain about where to place their resources in the near future. Research shows US...
Content Takes a Notable Share of Marketer Budgets
Nearly half of marketers in North America devote 10% or more of their budgets to content creation, according to research. Articles and videos are...
Pandora, iTunes, Spotify, Rdio All Try to Take a Bite Out...
Assessing the ad-supported digital-music-streaming landscape is like figuring out which sets to catch at Bonnaroo. From Pandora to Spotify to Clear Channel's iHeartRadio to...
Marketing automation: how it works and why it’s important for modern...
In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimise...
Kids’ Content Offers Marketing Opportunities in Latin America
Tracking and analyzing web usage by young children and families is crucial for marketers targeting parents for children’s products and services in Latin America....
Hire a Chief digital officer. Now!
"Why You Should Consider Hiring A Chief Digital Officer, And Why Now”, written by Lisa Arthur on Forbes, is almost an advertisement. But this is...
Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass is still only adorning the faces of about 10,000 people, but that hasn't stopped a handful of brands from developing apps --...
Five things digital marketers should do in August to stay ahead...
It’s the summer. Medialand is on holiday, and even if you are at work there is a holiday feel around.
It’s harder to get hold...
The four types of ‘always on’ consumers and their digital traits
Identifying customer personas can help businesses to segment their audience and increase conversions with targeted promotions and personalised web experiences.
To this end, new research...
“Online privacy is dead”, but for Millennials that’s not a problem
Whenever we talk about social media or online marketing, privacy turns into an issue. However, according to a new study, something’s changing. Is it...
Image is central for socials
It has always been said that a good image “is worth more than a thousand words”. This is certainly true, in particular these days,...
By 2015, 50% of online sales through social media
Whoever still doubts that social media marketing produces economic returns should know thatby 2015, half of online sales will take place through social networks....
“Non promotional” corporate ads on socials
A second level of commitment is therefore becoming increasingly widespread. It consists in non promotional communication: companies create contents aimed at satisfying users’ interest...
