Tag: digital media
Board of Directors of IAB. Enel is in it
A commitment to disseminate digital among Italian companies and raise awareness on its potential across business areas
IAB Italy renewed its Board of Directors and...
Companies are out to conquer blogs
Corporate blogs are spreading, just like web only diaries of multinationals. An insight into General Electric, Accenture, British Airways and Enel
After the social networks...
WANTED creative digital communication professionals
The #coglioneno spots for “the protection of creatives”, Wired’s reply #creativoperforza and the experiment of La Stampa Academy. What do universities say?
On the one...
Which newspapers will close down in 2014?
The new New York Times online with its native advertising. Newsweek is back in the newsstands after its goodbye to print. Revolution is in...
Can companies really give out information?
Internet has cancelled the separation between journalism and corporate communication. The 2.0 press office needs information professionals, Enel could be an Italian case history
Getting...
Video Advertising Beyond the Top of the Funnel
Marketers are typically most comfortable using digital video to promote awareness and other top-of-funnel activities. A new eMarketer report explores how video can be...
Interactive Video Ads Create Two-Way Communication
Interactive video ads offer engagement between viewer and advertiser. The format is relatively new but growing fast, according to a new eMarketer report, and...
Chief Digital Officer: a change agent
Is a digital manager with the role of Chief necessary? Do CEOs really need a CDO? The debate is ongoing and a post on...
The Chief Digital Officer goes into politics (in the US)
The US Republicans named the party’s first CDO, Chuck DeFeo, The GOP takes action to limit Obama’s and the Democrats’ digital undiscussed authority and...
Italy’s digital has invented the self made chief
Italy has a community of Chief digital officers. This news is not irrelevant. Not even a month ago, when I first posted about CDOs, I thought I had spotted a futuristictopic. But this...
What is a Chief Digital Officer?
Is the Chief Digital Officer a manager or a Millennial who was born in advance? Does he deal with technology and marketing or with...
The Growing Role of the Chief Digital Officer
That digital technology and social media is revolutionising the way we live might not be new, but the development of a new directorial role...
Social videos: Top views on Monday, Thursday and Sunday
Which is the most popular mobile device for videos? Which social media has the greatest amount of referrals for this content? And why are...
News are followed more online than on TV and press, thanks...
According to the infographics called “How Mobile Technology Changes the Way We Process News” published by the Pew Research Centre, 33% of under-30 US...
Multi-screen Moves into the Mainstream
Google have released a new piece of research into people’s media habits, and the results shine a light on not just how much digital...
